Dabur company SWOT analysis. 1. Presented by – Harishankar sahu MBA Pharmaceutical Managememt IIHMR University Jaipur INDIA; 2. Dabur SWOT Analysis – Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Dabur SWOT Analysis. Strengths: * Established, more than years old brand name. * Diverse product portfolio * Leadership position in herbal products in Indian.

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Check out the swot analysis of other top brands: Now, Dabur is aiming to expand its foreign presence further by acquiring more of the foreign brands. Cheshnotes is home to insightful articles, research and statistics. Dabur Chyawanprash, another pioneering product offering in the health tonics segment, is swit on a 2,year-old Ayurvedic formula.

With their much higher penetration rates, room for growth is very limited for the company. It is headquartered in Ghaziabad, India and employed 6, people as of March 31, Apart from it, Dabur is also into strategic partnership with several international brands.

Dabur, wsot the hand, has made its strong presence felt in the niche space of natural and herbal products space, not just in the domestic market, but also internationally. The companies are not associated with MBASkool in any way.

Utmost care has been taken in the analysis of the brands. The growing influence of media analysos is also being a key influencer on lifestyle and consumption patterns, leading to immense market opportunities for FMCG players.

It can partner with health clubs and healthcare institutions to help its brand grow at a faster rate.

Dabur India SWOT Analysis and Marketing Mix

The acquisition added dsbur complementary product portfolio to Dabur’s existing one, besides allowing it to expand its scale of operations and strengthen its presence in the Middle East and North African region.

Dabur is not just the fourth largest FMCG company in India, but also the world’s largest Ayurvedic and natural healthcare company. Despite enjoying a market leadership position in several of its product categories, Dabur has always been focused on innovating to meet its ever-changing consumer preferences. The per capita gross. FDI in retail thereby allowing international brands 3. Edit the Brand or Add a New One: Swoy competition against Dabur from other rival brands has kept rising.


It has a strong legacy since its inception in 7.

SWOT Analysis Report on Dabur India Limited

Strong distribution network and an extensive supply chain 4. Its innovative marketing strategy is also a reason behind its leadership position and high popularity. Namaste is one of the largest players in the ethnic hair care segment in both US and African markets. Increasing purchasing power of aalysis thereby increasing demand. Several other brands are competing with Dabur for market share including Zandu and Patanjali.

Dabur has been a pioneer in the Indian market with each of these product offerings. It has entered into joint ventures with Israeli and French companies. Dabur also signed several sports personalities and celebrities from other fields for the promotion of its products. To a large extent, it is because the strict regulations in overseas markets. Dabur has devoted significant resources to the promotion of its products.

However, Dabur faces stiff competition from international players like Colgate-Palmolive and Unilever against their respective brands. This, in turn, is leading to an increase in the tax rates for Dabur over the years.

The personal care market has been expanding rapidly due to the increasing purchasing power and. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

InDabur acquired Namaste Laboratories, a Chicago, US-based company that markets a specialized range of hair care products to the people of African descent. Several of its products are best sellers in their respective categories.

Newer Post Older Post Home. During FY, the company introduced more than 25 new products and variants across categories and geographies. Such acquisitions complement Dabur’s portfolio, offering it a strong platform to enter newer product categories and markets. Apart from that, Dabur extended its product line to include Fem bleaches as well as home care products like Odonil freshners. The competition in home care and beauty care segment also poses a major threat.


Earlier in FY, Dabur launched more than 40 new products and variants across geographies, including Dabur Almond Hair Oil, mixed fruit flavored variant of the flagship health supplement brand Dabur Chyawanprash, premium face masks and scrub under Dabur Uveda, a range of professional facial products and body bleach under the brand Fem, and Vatika Hair Gel in its overseas market.

The company is one of the largest Indian consumer goods company. During FY, the company made its first overseas acquisitions, thus embarking on an inorganic growth path. Bollywood celebrity Amitabh Bachhan has appeared in a large number of Dabur ads. Thus, positive outlook for the personal care products market indicates steady revenues for Dabur in near term. Articles published on Cheshnotes are based on well saot information from credible online resources including research papers, news and business news sites as well as ebooks and other credible sources like company documents.

According to industry estimates, the personal care market in India is. Dabur also holds the number one position in mosquito repellant creams category with the Odomos brand. Dabur acquired a few significant brand names in the Indian market including Fem care pharma and the hygiene and home care businesses of Balsara.

They are taken as supplements mainly.

Dabur India SWOT Analysis | Competitors & USP | BrandGuide | MBA

For instance, during FY, the company developed new flavors for fruit juices such as tender. Glucose-D Consumer Products 1. However, its presence in the foreign markets is dabhr as extensive as in the Indian markets. The taxes of Dabur. This continuous increase in tax rates could seriously impact the company’s otherwise healthy margins in the long run and increase the burden on its operational performance.